More people select their dentist through online searches than any other method. In fact, more than half of all people use search engines such as Google or Bing to find and vet their dentist before they visit. Just like a school-child picks a book with the most exciting cover picture, these potential dental customers are judging your entire dental practice practice based upon your website, .
So, what does your website say about you? Here are examples of dental websites where a picture is worth a thousand words:
Based upon their websites, which dental office do you think has newer technology? Which office has a kinder staff? If you were picking a dentist, which dentist would you choose to visit?
Here are two more examples:
Based upon their websites, which dentist is more competent? Which office has cleaner facilities? Which dentist would you trust with doing your oral surgery?
As you can see, just by viewing your website, your customers will have preconceived notions about your dentist’s competence, your staff’s ability, and the quality of equipment in your office.
Here are the 5 major problems that plague most dental websites and may even be on your own site:
1. The Site Looks Old – Website styles have changed over the last 5-10 years. If your site still looks like it was made in 2007, or the copyright symbol in your footer says © 2009, then potential customers will assume that your office and technology is old and run down.
2. Bad pictures – Do you choose high-quality images that make people feel comfortable? Or are your photos snapshots taken in poor lighting. Dingy, photos make people feel the location must be dingy and dirty. And dingy photos of teeth are even worse to your clientele.
3. No Pictures of Your Staff – Do you have quality pictures of your staff on your website? If you include photos of your staff smiling on your website, people who visit your site will feel an emotional connection and thus more trust with you.
4. No Customer reviews – Include quotes from your users on every page of your site. Put quotes about how great your service is and how wonderful the experience was. This will help new customers feel confident in your practice.
5. Overall Poor Site Quality – Does your site contain broken links, strange layouts or spelling errors. If you have errors on your site people will judge the quality of your dental work to be poor as well.
So, how do you know if your site is good or bad? First, do what a potential new customer would do, use a search engine to find websites of dentists in your city. Then, open their sites and compare them to yours. How do you fare? Which sites makes you most want to go to that dentist?
Second, sign up for the Theme Support site review below. Theme Support will give you a grade in 7 different key areas of your site and a checklist of things you can do to improve your website’s look and feel.
Once you have identified ways to fix your site, make sure that you do so. Either take the time to have one of your employees learn WordPress so they can make changes to the site. Or ask us at Theme Support and we can make the changes to your site for you. We’d love to help you out.
Get Help for Your Site